{"id":31945,"date":"2022-05-17T18:53:01","date_gmt":"2022-05-17T16:53:01","guid":{"rendered":"https:\/\/cabreramc.com\/dual-organizations-innovation-and-results\/"},"modified":"2024-06-28T12:57:14","modified_gmt":"2024-06-28T10:57:14","slug":"dual-organizations-innovation-and-results","status":"publish","type":"post","link":"https:\/\/cabreramc.com\/en\/dual-organizations-innovation-and-results\/","title":{"rendered":"Dual Organizations: Innovation and Results"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<blockquote>\n<p style=\"text-align: center;\">The hierarchical structures and organizational processes that have been used for decades to run businesses are no longer up to the challenges we face in a world of accelerated change \u2013 John Kotter<\/p>\n<\/blockquote>\n<p>Although it is true that hierarchies based on a chain of command are the natural order in most companies, and that hierarchical structure is still necessary for an organization to function, it is no less true that it is increasingly evident, in the face of a reality as complex and uncertain as the current one, that our organizations are paralyzed by hierarchy. the organizational chart and the division of functions.<\/p>\n<p>Change initiatives end up again and again in a small number of trusted people who lead the key initiatives, communication across silos does not happen fast enough or effectively enough, and policies, rules, procedures become insurmountable barriers to the strategic speed that is needed in the new context.<\/p>\n<p>Part of the problem is political, managers are reluctant to take risks without the permission of their superiors and are reluctant to change because they fear loss of power or their position in the organizational chart. Part of the problem is cultural, people cling to their habits and ways of doing things that worked in the past and skills that are slowly becoming irrelevant in a digital and connected world. But, without a doubt, the most worrying part of the problem is the strategic one, since the challenges we face are exponential and disruptive, and the default hierarchies tend to incremental solutions, overweight the past over the future, and keep doing what they have already done for a long time, and know how to do it.<\/p>\n<p>To face the new challenges, organizations must seek a new balance between hierarchy as a guarantor of predictability and control, and netarchy as an engine of innovation and growth. We therefore have to face up to the need for new organisational structures and the fact that the new management imperatives are not achievable only with the hierarchical, highly centralised and bureaucratic structures we have built up so far.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5633\" src=\"https:\/\/i0.wp.com\/cabreramc.com\/wp-content\/uploads\/2017\/04\/diocc81s_jano.png?resize=440%2C386&#038;ssl=1\" alt=\"\" width=\"440\" height=\"386\" \/><\/p>\n<h3>Dual Organizations: Innovation and Results<\/h3>\n<p>Organizational architecture is a means to an end, which is ultimately to be able to interact in the new context to learn, adapt, and stay competitive despite the instability and uncertainty of the environment. Hence, organizations in the future must show a dual capability, which allows them to combine operational results with greater operational resilience in the face of the uncertainty and volatility of digital markets.<\/p>\n<p>To meet the new challenges, a new organizational design is needed that has not one, but two structures. A structure focused on achieving the day-to-day results of business and a second complementary structure, operating as an agile network, focused on the new opportunities and demands of the future. Organizational duality thus provides a promising new approach to continuous and discontinuous innovation within the same organization, by using hierarchy for the exploitation of existing resources and redarchy for the exploration of new emerging opportunities.<\/p>\n<h3>Exploitation and exploration<\/h3>\n<p>Just as the Roman god Janus had two sets of eyes \u2013 one pair focused on what lay behind, the other on what lay ahead, dual organizations have the dual ability to exploit old certainties and explore new realities. The structural separation of exploration and exploitation is crucial for established companies to be able to address disruptive innovation, i.e. to create new practices and novel business models that allow them to take advantage of the enormous possibilities of new exponential technologies.<\/p>\n<p>Exploitation-oriented initiatives are related to the operation of the core business through the execution and continuous improvement of current business processes or technological capabilities. It includes product, service or process innovation, portfolio expansion, innovation of existing channels and operations.<\/p>\n<p>Exploration-oriented initiatives are related to the development of future businesses by pursuing new and often disruptive business models or new technological capabilities. It includes: The development of new business models, new approaches to customers, platform innovation, and transformation projects that require new skills and the development of new digital competencies.<\/p>\n<h3>Principles of Dual Organization<\/h3>\n<p>One organization, two structures. A structure focused on achieving the day-to-day results of business and a second complementary structure, operating as an agile network, focused on the new opportunities and demands of the future.<\/p>\n<ul>\n<li><strong>One organization, two management models.<\/strong> Just as the purpose of hierarchy is to ensure operational results, scalability and maximise shareholder profits. The purpose of the redarchy is to encourage initiative, creativity, and innovation, and to coordinate human activity with little or no top-down control, making innovation and leadership everyone&#8217;s job.<\/li>\n<li><strong>Autonomous innovation circles.<\/strong> Transformation circles are the new contribution frameworks in dual organizations designed to learn and respond quickly to new challenges in a collaborative, self-managed way. They are the basic components of the redarchic structure, they are autonomous from the hierarchy and their leadership model is collaborative.<\/li>\n<li><strong>Extreme protection of the innovation agenda.<\/strong> The dual organization requires new spaces and specific times dedicated to innovation circles. Since people participate in innovation circles in specific roles and outside of their workplace, it is necessary for people to have an equally dual agenda with different and protected times dedicated to their daily activity or collective innovation.<\/li>\n<li><strong>Sponsors committed to innovation.<\/strong> They are responsible for communication and synchronization between the traditional hierarchical structure and the <a href=\"http:\/\/redarquia.net\" target=\"_blank\" rel=\"noopener noreferrer\">networkarchy<\/a>. They secure the necessary resources for each initiative and support the recognition of people committed to innovation. They ensure the integration of innovation initiatives into innovation circles and day-to-day operations.<\/li>\n<\/ul>\n<h3>Transformation Framework<\/h3>\n<p>The road to dual organization is not an easy one. The aim is to provide today&#8217;s hierarchical organisations with new networked and collaborative structures that allow them to interact with the new reality, learn, adapt and address complexity while maintaining their operational capacity and business results throughout the period of the necessary transformation.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4854\" src=\"https:\/\/i0.wp.com\/cabreramc.com\/wp-content\/uploads\/2015\/04\/marco_transformaciocc81n_ff.jpg?resize=652%2C447&#038;ssl=1\" alt=\"\" width=\"652\" height=\"447\" \/><\/p>\n<p>Here are three steps to follow that summarize what we have learned by making collective innovation a reality in very significant companies in our country, which can serve as a guide for transformation:<\/p>\n<p><strong>1. Creation of new contribution frameworks that enable collective innovation.<\/strong><\/p>\n<p>The starting point is to create and foster an appropriate environment, which allows dedicated time and resources to be devoted to collective innovation. The aim is to enable shared infrastructures within and within the borders of the organisation and to return activities for innovation and exploration of new business models to autonomous communities.<\/p>\n<p>It is necessary to have a collaborative platform such as <a href=\"http:\/\/cooperia.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">cooperia,<\/a> that combines collaborative learning with collective innovation capabilities, as well as establishing a guiding community based on a coalition of agents that &#8220;viralize&#8221; new behaviors and collaborative ways of doing things, who share a common purpose that is aligned with the strategic challenges faced by the organization.<\/p>\n<p>It is also necessary initially, and as new behaviors are consolidated, to interpose a real &#8220;firewall&#8221; between the emerging communities and the &#8220;formal organization.&#8221; The objective of this action will be to protect the community both from the most common pathologies in the hierarchical dimension (functional silos, power struggles, corporate policies, passion killers&#8230;) and from the natural tendency of the formal organization to seek short-term results through traditional ordering and command.<\/p>\n<p><strong>2. Developing the leadership, culture, and soft competencies needed for collective innovation<\/strong><\/p>\n<p>Collective innovation requires different leadership. Transformation requires a new collaborative leadership capable of asking the right questions, listening, proposing alternatives, convincing and managing the losses associated with new ways of doing things and the necessary changes. We must develop new ways of doing digital in social media, with the aim of adapting individual leadership, culture, processes and responsibilities to new frameworks of collaborative contribution.<\/p>\n<p>We also need to develop specific methodologies and processes that facilitate creativity, idea generation, evaluation, selection and development. In this phase, it is very important to translate new skills into new habits and new ways of working. We have to collaborate on platforms that are compatible with the functional structure, so that it is possible to integrate their activity and their results into the overall organizational context.<\/p>\n<p><strong>3. Innovate by doing to translate mass collaboration into business value<\/strong><\/p>\n<p>We must translate both ideas and collaborative work into business value. Crowdsourcing must be transformed into innovation initiatives, concrete operational improvements, and a new way of working for the organization as a whole.<\/p>\n<p>It is important that the collaborative platform supports the creation, selection and translation of ideas into concrete business initiatives, with progress metrics and results management. This will allow us to accelerate the development of those initiatives that add the most value to the organization as a whole. In short, it is about translating mass collaboration into tangible competitive advantages in all possible aspects of business activity. Not surprisingly, if we manage to involve customers, distributors and channels in the design of new products, we will improve their chances of success, and we will accelerate their acceptance in the market.<\/p>\n<p>It is equally important to achieve concrete successes and also to ensure that those achievements are visible to the entire organization and to celebrate them. These achievements or successes and their celebration can bring enormous positive energy and be crucial in building and sustaining a dual enterprise. Early results lend credibility to the new structure, and this credibility in turn promotes increasing cooperation throughout the organization.<\/p>\n<p>The institutionalization of achievements will end up integrating operational duality as a new way of doing things in the company&#8217;s culture. Duality should be seen as an organizational capability that constantly looks for opportunities, identifies initiatives to capitalize on them, and completes initiatives quickly and efficiently.<\/p>\n<p>We still have a lot to learn about the organizations of the future, but if you are a pioneer of management, and you are convinced that new management models, beyond hierarchy, are possible, I encourage you not to wait for more evidence and start taking the necessary steps today to ensure that your organization is able to thrive in a complex and ever-changing world.<\/p>\n<p>Probably the biggest challenge you&#8217;ll encounter on the road to dual organizations is how to get people who are used to a control-oriented hierarchy to believe that a dual system is possible. But make no mistake, the benefits in terms of results for the business and purpose for people are enormous. If you successfully implement this new business management model, you will be able to overcome the strategic challenges of a world that is changing at a dizzying pace. Do you dare?[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":true},"categories":[468698634,468698640],"tags":[468698831,468698776,468698761],"class_list":["post-31945","post","type-post","status-publish","format-standard","category-business-agility","category-innovation","tag-digital-transformation","tag-dual-organizations","tag-netarchy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.5) - 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