Innovation in Business: The Most Effective Vaccine Against Disruption

As a society, from a health perspective, we have understood the enormous consequences of the epidemic and have embarked on the search against time for a vaccine that will immunize us against the current and future consequences of the Coronavirus. It seems reasonable that, as entrepreneurs, we should with the same urgency look for a vaccine, which makes it possible to immunize our companies against the enormous disruption that Covid-19 represents in social and economic terms.

Investing in innovation is the engine of growth.

Investing in innovation In times of crisis it is key to ensure that current products and solutions evolve to adapt to new customer demands and are able to ensure sales growth in the future. For many companies, the toughest leadership test is now looming: how to recover sales and how to inoculate your company against the exponential change brought on by the COVID-19 crisis. The level of uncertainty is unprecedented, and most of our frameworks for planning and problem-solving are unable to handle the “new normal.”

Is it your An organization capable of innovation in times of crisis?Invest your company enough in innovationDo you have the The right culture of innovationDo you have a Innovation Ecosystem that makes it possible for anyone regardless of their position in the organizational chart to innovate? Business Agility a strategic competency of your organization?.

These are questions you can use as a rapid diagnostic test to detect if your company has the innovation-specific antibodies, and is ready to face the post-Covid-19 era and succeed in the long term. If there is a major gap, between where your organization is today and where it should be, the sooner you vaccinate your company the better.

Innovation in companies acts like vaccines

Businesses to thrive in a world of
black swans
They must be designed to anticipate and adapt to changing realities, combine artificial and human intelligence, make business agility a strategic competency, and harness the benefits of exponential new technologies and new business ecosystems. The good news is that in business terms the vaccine exists, and it’s called Innovation.

In fact, the exceptional nature of the pandemic is forcing disruptive and radical innovation In most organizations, and there are many business leaders who are beginning to appreciate the speed with which their organizations can move once they change the way they do things. For example, working from home, or teleworking as a new way of working, is here to stay, and many companies are planning to move a significant part of their workforce to permanent remote positions in the future. Similarly, many salespeople and professionals across industries have become accustomed to using video meetings to manage customer relationships effectively in remote settings.

From Surviving to Thriving

One of the biggest challenges faced by organizations in the face of the Coronavirus crisis is how to simultaneously achieve the recovery of traditional business and how to adapt to innovate and take advantage of the new opportunities of the post-Covid-19 world, since if there is one thing that is evident, it is that there will be no “return to normality”. The crisis offers an opportunity to reinvent the way we innovate to make it possible to exploit old certainties with the exploration of new realities.

We therefore have to face up to the need for
new dual organisational structures
to interact with the new reality and the fact that the new imperatives of the post-COVID-19 world are not achievable with the hierarchical, highly centralized and bureaucratic structures that we have built since the first industrial revolution. The Management of innovation in the organization of a company It requires a leadership model, organizational structures, competencies, and business metrics other than the management of operations and quarterly results. The transformational leadership, Unlike the executive, it requires empathy, redarchy, influence and adaptation. It’s time to develop the Business Agility as a strategic competence in our companies. It’s time to get vaccinated. And this is impossible without the companies invest in innovation.

The key is not to embrace agility as something to do, in addition to other business priorities, but as a fundamental means of accelerating all of the company’s strategic initiatives. Accelerating your organization’s transformation to an agile company ahead of your competitors may be the best decision you can make in times of pandemic.

The “Accelerate Sprint” as a vaccine

Acelera Sprint is an iterative business innovation consulting program focused on value creation and organizational priorities, compressing years of learning into just a few months. The processes and methodologies that we follow in each Acelera Sprint are the result of our experience in the execution of innovation and transformation projects over the last few years, in very significant companies in our country.

The
Acelera Sprint
offers practical solutions and suggestions to meet each of the challenges of the Post-Covid-19 era:

• How to reposition the company and the brand, based on the new Post Covid-19 strategic framework, maintaining the necessary identity to retain current loyal customers over the years.
• How to validate our value proposition in the face of changing behaviors, recover revenues, protect our customers and grow in the new context.
• How to refocus my business strategy to reflect changing customer expectations and accelerate the development of new business solutions and ecosystems.
• How to create a differentiated sales experience that provides value and insight to customers about the changes brought about by the post-Covid era.
• How to create a portfolio of disruptive innovation initiatives validated and ready for further scaling.
• How to design new organizational structures capable of interacting with the new normal and exploring new opportunities.
• How to develop new capabilities as an agile company, anticipate changes, adapt and take advantage of the possibilities of new business models and business ecosystems.
• How to develop an innovation ecosystem that makes it possible for any employee, regardless of their position in the organizational chart, to innovate.
• How to create new learning platforms that support both individual and institutional experimentation and continuous learning.
• How to use the new collaborative work models in order to involve the entire organization in the transformation and overcome the resistance of the corporate immune system.

In a few weeks, your organization’s leaders and key professionals will be immunized against the disruption of the post-Covid-19 era, and will be able as ambidextrous professionals to reconcile revenue recovery with operational excellence and business transformation. As a result of their experience, their mindset will have changed, and they will be able to use a proven methodology to accelerate their growth and make agility a strategic competency across the enterprise.

Where to start? Contacting a Business Innovation Consultancy

The changes may have been born out of necessity, but they have a potential that goes beyond this crisis. During the pandemic, many organizations have achieved what previously seemed Impossible, so it seems reasonable that we start by reflecting on what happened: How have we worked differently to enable what we thought was impossible to happen during the pandemic? the more dynamic and customer-centric allocation of resources, the overcoming of bureaucracy in solving urgent challenges. What lessons learned and new competencies developed should we bring to the organization for the future?, How to accelerate the necessary transformation and at the same time recover the business as soon as possible?, How to take advantage of the new opportunities generated by the changes in customer habits?.

Every organization has specific management challenges and needs that need to be addressed. If you’re an innovation-oriented leader who wants to keep your company safe by adapting to the disruptions posed by Covid-19 and empowering it to lead the industry, we recommend contact an expert consulting firm in business innovation such as Cabrera MC. Write or call us to tell us about your needs and create the most suitable vaccine for your organization.